I scored 326 websites. Half aren’t ready for AI buyers.

Sites score 15 points lower on AI readiness than on SEO

Average score out of 100 across 326 sites

SEO
85/100
AI readiness
15-point gap
70/100
050100

Your buyers now ask ChatGPT, Perplexity and Google's AI which vendor to pick before they ever open your site. So I ran the homepages of 326 fintech, crypto and AI companies through the same checks I use for my free AI score.

The good news is almost nobody is locking AI out. The less good news is plenty of sites let AI in, but give it nothing useful to read.

Key findings

  • 52% of the 326 sites scored under 70 out of 100 on AI readiness.
  • The 326 sites averaged 85/100 on SEO but only 70/100 on AI readiness.
  • 31% of the 156 sites with an SEO score of 90+ scored under 70 on AI readiness.
  • 49% of the 326 sites scanned have no llms.txt file for AI assistants.
  • 41% of the 326 sites have no structured data saying what the company sells.
  • Only 4 of the 326 sites block AI crawlers, so access is rarely the problem.
  • 49% of 125 crypto sites scored under 70, versus 25% of 144 AI sites.

Is good SEO enough to show up in AI answers?

No. Across the 326 sites, the average SEO score was 85 and the average AI-readiness score was 70. 199 of the 326 sites (61%) scored higher on SEO than on AI readiness.

The gap holds even at the top. Of the 156 sites with an SEO score of 90 or more, 49 (31%) still scored under 70 on AI readiness. For the industry, that means years of SEO work won't carry over on their own. For your company, a clean Google audit is not proof that AI can describe you.

The surprise is at the very top. 90 sites scored a perfect 100 on SEO, and 23 of them (26%) still scored under 70 on AI readiness.

So I decided to audit for AI specifically.

Overall scores split in two: a third under 70, a third at 90+

116 sites (36%) scored under 70; 118 (36%) scored 90 or higher

17Under 50 4350–59 5660–69 5270–79 4080–89 6690–99 52100 Overall score (0–100) · sites per band · under 70 in ember, 70+ in sky blue
Sky Media Legacy scan of 326 homepages, October 2026

Turns out "we rank fine on Google" is the 2026 version of "we have a fax number."

Are AI crawlers blocked from your site?

Almost never. Only 4 of the 326 sites block AI crawlers like GPTBot in their robots.txt file, the file that tells bots what they may read.

That changes where the industry should look. Access is solved for nearly everyone; what's missing is content AI can use once it arrives. For your company, check robots.txt once, then spend your time on the gaps below.

Does your site tell AI what you sell?

Often not. 135 of the 326 sites (41%) have no Organization or Product schema, the structured data that labels who you are and what you sell in a format machines read directly.

Without it, AI has to guess your category from marketing copy. In crowded categories like stablecoin payments or AI agents, guessing is how you end up described as "another platform." The fix is a small block of JSON-LD on your homepage naming your company, your product and what it does.

What is llms.txt, and does it matter?

llms.txt is a plain-text file at the root of your site that summarizes what you do for AI assistants. 159 of the 326 sites (49%) don't have one, the most common gap in the scan.

To be straight with you, no major AI engine has confirmed it relies on llms.txt yet. I check for it because it's an emerging convention and it forces you to write the clear summary AI needs anyway. It's an insurance policy to make sure an AI understands what your company does.

Can AI pull a clean answer from your homepage?

For a third of sites, no. 111 of the 326 sites (34%) have weak structure: few headings, no lists and no tables for AI to quote.

AI answers favor content that comes in easy pieces, like a feature list, a pricing table or a short FAQ. A homepage that's one long scroll of slogans gives AI nothing to lift. The best outcomes come from stating what you do, who it's for and how it's priced in headings and lists.

Which vertical is furthest behind?

Crypto. On AI readiness alone, the 125 crypto sites averaged 63 out of 100, against 72 for the 57 fintech sites and 76 for the 144 AI sites. 58% of crypto sites had no llms.txt and 54% had no company or product schema.

This is a huge problem in categories (especially regulated ones) where buyers ask AI whether a platform is safe and licensed. If AI can't find clear facts on your site, it answers with whatever third parties say.

Crypto sites miss the two biggest basics most often

Share of sites missing each check, by vertical

Crypto (125 sites)Fintech (57)AI (144)
58% 49% 40% 54% 30% 35% 39% 40% 27% No llms.txt No company/product schema Weak structure
Sky Media Legacy scan of 326 homepages, October 2026

What do the top scorers do differently?

They cover the basics without exception. 118 of the 326 sites (36%) scored 90 or higher, and 52 (16%) scored a perfect 100.

CheckSites scoring 90+ (118)Sites scoring under 70 (116)
No llms.txt1%90%
No Organization or Product schema2%91%
Weak structure (few headings, lists or tables)14%54%
Average SEO score9573
Average AI-readiness score9843

Yes, the score counts these checks, so missing them drags a site down. But the low scorers also trail on SEO, 73 to 95, and SEO counts neither check. The top sites aren't doing anything clever. They just wrote down what they do where machines can read it.

How I ran the scan

I scanned the homepages of 326 companies in three verticals: crypto infrastructure, fintech and B2B AI tools. The dataset is as of October 2026.

Each site gets two sub-scores out of 100. The SEO score covers the title and description, headings, language tag, sitemap, crawl instructions and HTTPS. The AI-readiness score covers AI crawler access in robots.txt, llms.txt, Organization and Product schema, and how much of the page sits in headings, lists and tables. The overall score is the average of the two.

The scan has limits. It reads the homepage only, so a strong pricing or docs page elsewhere doesn't count. It reads the HTML the server sends, so content that only appears after JavaScript runs can be missed. Page speed wasn't measured. And it measures whether a site is ready for AI, not whether AI actually recommends it.

No company is named in this report. Results are reported only in aggregate.

Next step

Where your company stands

Here's the catch with AI answers: they're harder to pin down than rankings. The same question gets different answers for different people, the answers shift month to month, and a site that passes every check above can still go unnamed while a competitor gets recommended.

That's fixable, but only once you know what AI is actually saying. My AI Visibility Review checks real buyer questions across ChatGPT, Perplexity and Google AI Overviews, compares you with your competitors, and ranks the fixes by impact.

The easiest place to start is the free one. Get your free AI score to see how your site measures up on the same checks as the 326 sites in this report, with your site's top 3 gaps.

FAQ

What is AI readiness?

AI readiness is how easily AI assistants can read your site and pull accurate facts about your company from it. It covers crawler access, structured data, llms.txt and page structure.

Is AI readiness different from SEO?

Yes. SEO is about ranking in Google's list of links; AI readiness is about being described correctly inside an AI answer. In this scan, 61% of the 326 sites scored higher on SEO than on AI readiness.

What's the most common AI-readiness gap?

A missing llms.txt file, absent on 49% of the 326 sites. Missing Organization or Product schema came second at 41%.

Do AI crawlers get blocked often?

Rarely. Only 4 of the 326 sites blocked AI crawlers in robots.txt.

What is AEO?

AEO (answer engine optimization) is making your content the answer an AI tool gives directly, instead of a link the buyer has to click. The term dates back to featured snippets and voice assistants, and now covers ChatGPT, Perplexity and Google's AI Overviews.

What is GEO?

GEO (generative engine optimization) is getting your company cited and described accurately in answers that AI writes from several sources. The term came from a 2023 research paper on AI-generated search answers.

What are AI SEO and LLM optimization?

AI SEO and LLM optimization are broader names for the same goal: making your company visible and accurately described in AI tools. "AI SEO" is the term marketers tend to use, since it frames the work as an extension of SEO; "LLM optimization" (sometimes LLMO) is more common with technical teams, since it names the large language models behind ChatGPT, Claude and Gemini.

Are AEO, GEO, AI SEO and LLM optimization the same thing?

In practice, yes: they're four names for the same work, and agencies and tools use them interchangeably. The terms came from different places, AEO from featured snippets, GEO from research on AI search, AI SEO from marketing and LLM optimization from technical teams, but they all depend on the basics this report measures. I call the result AI visibility: whether AI names you, and gets you right, when buyers ask.