Rayls
Ethan's role · Embedded product marketer
Growth and product marketing for an institutional Layer-1. I ran the community, the creator program, and the launch narrative end to end.
Creator marketing
Sky Media runs creator campaigns for founders in Fintech, Crypto, and AI. Attention that builds your legacy.
You are renting impressions for a hard sale or even top of funnel awareness, to get in front of people who don't know you and forget you the minute you stop paying. Your effort and budget can't compound this way.
On-brand creators put you in front of communities that already trust them. Their audience becomes your audience, and that trust compounds into a brand people remember. Now you're building attention equity.
Every dollar into ads evaporates. Every dollar into your brand perception compounds. Build an audience you own, and a brand people follow, and your next launch starts warm. This is how attention can build your legacy.
I match you with creators whose communities actually fit, then run the campaign across the formats that convert. Real, engaged audiences you can tap into, and their trust transfers straight to what you're building.
Complete videos built around your product by creators your buyers already trust. The highest-trust, highest-converting format there is.
Placement in the feeds where your market already lives. Fast to launch, easy to test, built to spread.
Your product woven into content people already watch. You get endorsed, not advertised.
Authentic, user-style content you own and can repurpose across your channels and your paid ads.
Track record
Ethan Nirenberg, CEO of Sky Media, has built audiences for several venture-backed and bootstrapped brands. This same playbook now runs in Sky Media.
Rayls
Ethan's role · Embedded product marketer
Growth and product marketing for an institutional Layer-1. I ran the community, the creator program, and the launch narrative end to end.
Autheo
Ethan's role · VP of Stakeholder Relations
Early marketing hire for a Layer-1. I built the community, the socials, and the testnet campaign from zero.
More case studies on request.